Are Consumers Willing to Pay to Let Cars Drive for Them? Analyzing Response to Autonomous Vehicles

dp-rffNew discussion paper, available at Resources for the Future (RFF), co-authored with Benjamin Leard (RFF) and Mauricio Sarrias (Department of Economics, Universidad Católica del Norte).

Little analysis exists on the marketability of automated vehicles, although understanding consumer acceptance is critical to forecast adoption rates. Our analysis indicates that many individuals are willing to pay a significant amount for automation. [more]

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Discussion paper: willingness to pay for automation

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